The 2024 Influencer Marketing Benchmarks Report

Influencer marketing is an essential part of many brands’ strategy. Yet, almost half struggle to measure the effectiveness of their influencer campaigns. Which makes it hard to secure future buy-in or make the case for continuing current influencer marketing efforts.

By rooting your strategy in industry-specific data, you will understand which benchmarks you should be hitting and how to contextualize your KPIs. The insights in this report will empower you to measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want.
Are your influencer marketing investments paying off? Download this report to get a sense of what’s possible in your industry, and develop a data-driven content strategy that gets leadership on board with your plans.

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How to use this research

Refine your goals

Dig into influencer publishing and engagement benchmarks from 10 industries—including beauty, finance, food and drink, health and more. Use our data to establish realistic—and aspirational—performance objectives, and set realistic expectations across your team.

Get inspired by the best

Learn more about the most-mentioned brands in every category (and the earned media value equivalent of those posts). We break down the numbers and investigate what makes their influencer marketing strategies stand out.

Pursue partnerships that drive ROI

We also surveyed over 2,000 consumers to get their perspective on influencer content. Uncover audiences’ influencer marketing preferences—broken down by age and gender—to help guide future collaborations and campaigns.

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