The Total Economic Impact™ of Sprout Social

Successful brands don’t just invest in social, they integrate social into every corner of their business. And that’s not something any marketer (let alone a whole team) can do alone. The right platform streamlines social insights and processes, making it easier to infuse customer intelligence across teams while saving time and budget.

That’s the kind of impact Sprout Social has delivered—268% ROI over three years for a composite organization representative of interviewed customers. Download the Total Economic Impact™ Of Sprout Social, a 2025 commissioned study conducted by Forrester Consulting today and learn why Sprout is a viable solution for making a significant business impact and setting your long-term social vision.

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Find out how Sprout helped customers…

Boost team efficiency

Customers saved 60% of their time managing social media, generating $223,800 in savings over 3 years by consolidating into one platform instead of many legacy products.

Eliminate manual work

Customers were able to focus on the big picture with an 80% reduction in employee time spent on social media reporting by using embedded AI to ease workflows and surface insights faster.

Create a consistent customer journey

Customers activated social care channels with ease, uncovering productivity gains of 10% while leveraging social data to streamline customer support in their platform of choice,

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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