A CMO’s 2025 Social Content Strategy Pre-Mortem

The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes hyper-saturated, networks evolve and the competition for audience attention intensifies, how do you know you’re investing in the right strategies?

Drawing on insights from The 2024 Social Media Content Strategy Report, we’ve compiled four takeaways for marketing leaders to reflect on as they head into 2025. The considerations and prompts outlined here provide a jumping off point for conversations related to staffing, team processes, your marketing tech stack and more.

Download the resource to facilitate more productive planning for you and your social team.

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How to use this resource

Reorient around your audience

Explore the latest insights into what social media users expect from brands, so that you can build a strategy that resonates.

Audit your social efforts

Use our prompts to assess the current state of your social team, strategy and workflows, and guide conversations with other leaders.

Level up your social content POV

Sharpen your own perspective on the role social media can play for your organization, and begin developing a plan for how to maximize its impact.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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