Papa Johns, a favorite pizza establishment known for its high standards and inventive customer connections, faced a major obstacle in managing its social media initiatives. As Josh Martin, Director of Social Media and Brand Engagement at Papa Johns, put it: “We serve a variety of customers, from families to young singles. We needed a robust tool to streamline our social media efforts and enhance our marketing strategies.”

Before integrating Sprout Social, Papa Johns social media team struggled to manage multiple accounts and lacked a cohesive strategy to engage with its audience. “We were using another tool that was cumbersome and not user-friendly. We needed something that made our lives easier, not harder,” Josh shared.

Choosing Sprout Social

The choice of Sprout Social was a strategic one for Papa Johns. The platform’s comprehensive suite of social media management tools offered a solution to consolidate content planning, scheduling, and analytics. “The user experience of Sprout is great. It’s super easy to use, which I appreciate,” Josh emphasized.

Key features that made a difference included social media calendars, Smart Inbox, and social listening tools. These tools allowed Papa Johns to streamline their social media presence and focus on what really mattered: engaging with their audience.

Seeing transformative results

The impact of implementing Sprout Social was immediate and significant. Papa Johns saw a notable increase in engagement rates and a more efficient workflow. This transformation allowed the team to redirect their efforts towards creative and strategic initiatives. “We ran a campaign for our Cheesy Burger Pizza, which was the most requested pizza by our customers. Using Sprout, we listened to our audience and brought it back. The response was overwhelmingly positive,” Josh highlighted.

Real-time interaction capabilities and robust analytics empowered Papa Johns to monitor their campaigns’ effectiveness and make informed decisions based on data. “The insights gained through Sprout Social have empowered us to innovate our brand engagement approaches. A standout example of the power of Listening and Influencer Marketing for Papa Johns came through their collaboration with NFL player Jason Kelce. This partnership began unexpectedly when Kelce was seen enjoying Papa Johns in an Amazon documentary. “We discovered through social listening that Jason Kelce, an NFL player, was a fan of our pizza,” Josh noted. This organic connection led to a series of authentic marketing moments, strengthening the brand’s presence and resonating deeply with their audience. This experience underscores the significant impact of influencer marketing when it aligns genuinely with the brand’s values and customer interests.

Improving customer service

Another significant benefit of using Sprout Social was the enhancement of Papa Johns customer service. The Smart Inbox feature allowed the team to consolidate messages from various platforms into a single, manageable space. “Our care team can now quickly address customer inquiries and feedback, enhancing customer satisfaction and loyalty,” Josh shared.” As a result of the Smart Inbox feature, response time has been cut in half since switching over to Sprout, as the team is able to move through the inbox much faster than before. The team is managing 600+ cases a week and saving 2 days worth of work each week—over 830 hours a year.”

The ability to promptly respond to customer concerns meant that Papa Johns could maintain high levels of customer satisfaction, an essential factor in building brand loyalty.

A stronger connection with the audience

By integrating Sprout Social into its social media strategy, Papa Johns has enjoyed numerous benefits. The business has streamlined operations and fostered a stronger connection with its audience. “Social listening is my favorite part of social media,” Josh stated. “You can find opportunities you would have never known about just by listening and paying attention.”

Papa Johns story is a testament to the potential of targeted social media tools in expanding brand influence and improving customer relationships. Since using Sprout Social, Papa Johns has not only enhanced their social media management but also increased their brand loyalty and engagement. Josh sums it up best, “The transformation has been incredible, and our ability to connect with our audience has never been stronger.”

To find out how your social media team can be more productive and deliver faster customer care, request your free demo of Sprout Social today.