The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Geoffrey Colon
Geoffrey Colon is a leading voice in the marketing and advertising industry who has held executive positions at Ogilvy & Mather, Dell Technologies and Microsoft. His roster of clients includes groundbreaking social media campaigns and activations for Red Bull, Netflix, Spotify, NBC Universal, American Express, History, A&E and Coca-Cola. The author of the book Disruptive Marketing, Geoff has also contributed to The Futurist, Advertising Age, and Fast Company. In a former life, he worked in the music industry and oversaw marketing for artists like Moby, Britney Spears, The White Stripes and Blondie. He is currently co-founder and Chief Strategy Officer for Feelr Media.
- CategoriesPublished on June 3, 2024 Reading time 4 minutes