Post Performance Report
Welcome to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less.
We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.
The best brands on social in 2024
Team Sprout shares the best brands on social in 2024—the ones that stopped us mid-scroll, that we shared with anyone who’d listen and were so unexpected we couldn’t stop talking about them.
Brands making the most of the the holiday season
The ‘ber months are always something to celebrate, whether your audience is clinging to pumpkin spice or ready for Christmas. Here’s a lineup of brands maximizing social holiday marketing.
Higher ed institutions raising the bar on social
No place exudes the back-to-school feeling as strong as university campuses. See which institutions are curating the perfect balance of school spirit, entertainment and academic opportunity on social.
B2B brands taking a bold approach to social
There’s a misconception that B2B brands have no place on social media—these brands prove how this couldn’t be farther from the truth.
Brands who highlight their employees’ POV
Survey data shows that consumers want to see brands feature frontline employees more in their social content. See how these brands turn the spotlight on their people.
Collabs that are more than the sum of their parts
Brand partnerships are a tried-and-true marketing play. But social media has added a new dimension to these efforts thanks to voice-of-customer data.
Brands turning IRL events into online engagement
From sponsorships to sporting events, brands are turning IRL moments into opportunities for meaningful community engagement on social.
Brands creating AI-generated content with intention
Despite the polarizing nature of AI, these brands are finding a way to cut through the negative chatter and use it to their advantage.
Influencer marketing campaigns taking over our feeds
81% of marketers agree influencer marketing is an essential part of their social strategy. See who’s making the most of their partnerships.
Brands transforming social customer care
We scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.
Brands already inspiring us in 2024
New Year’s resolution: Learn from the greats. Discover how brands like Auntie Anne’s, Topicals and UPS started the year strong on social.
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