Music Influencers: Harmonizing brand and beat

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Amplify your brand’s message through the powerful voice of music influencers. Collaborate using our strategic insights to create campaigns that resonate and engage musically inclined audiences.

Sprout Social Product Image of Listening Performance Sentiment Summary

Amplifying your brand’s voice with music influencer data

Musicians possess a universal appeal and the power to reach diverse audiences through their art. Sprout Social’s platform enables you to collaborate with music influencers who resonate with your target audience, enhancing your brand’s presence across various demographics.

Step into the rhythm of the music industry with our data-driven insights on influential musicians. Explore the artists who shape musical trends and define genres, illustrated through dynamic visualizations that capture their impact and creativity.

How many music influencers are there?

Music Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do music influencers reach?

Music Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do music influencers post on social?

Music Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do music influencers charge per post?

Music Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are music influencers posts for brands?

Music Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from music influencers drive?

Music Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.