Drive Your Brand Forward with Top Car Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Connect with car enthusiasts through influential automotive personalities. Discover the trends shaping the car influencer industry that can accelerate your brand’s growth, reach passionate audiences, and boost engagement.

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Accelerate your brand with leading car influencer data

In the automotive industry, influencers play a pivotal role in shaping opinions and driving consumer decisions. Car influencers, with their deep knowledge and passion for all things automotive, provide brands with a unique opportunity to reach a dedicated and engaged audience. These influencers produce high-quality content ranging from car reviews and modifications to road trips and driving experiences. By leveraging the reach and credibility of car influencers, brands can effectively showcase their products, from the latest models and aftermarket parts to automotive services and accessories, in a way that resonates with car enthusiasts and potential buyers.

Accelerate your brand’s success in the automotive market by partnering with influential car enthusiasts. Contact Sprout Social today to learn how our influencer marketing platform can help you connect with the top car influencers, enhance your brand’s visibility, and drive engagement. Schedule a demo and take the first step towards impactful influencer collaborations.

How many car influencers are there?

Car Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do car influencers reach?

Car Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do car influencers post on social?

Car Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do car influencers charge per post?

Car Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are car influencers posts for brands?

Car Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from car influencers drive?

Car Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.