Wildly Influential: How animal influencers capture hearts

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Work with animal influencers (or their agents) to engage with wildlife advocates and nature lovers, promoting conservation and awareness. Our new and unique data on animal influencers will help you get started!

Sprout Social Product Image of Listening Performance Sentiment Summary

Championing conservation with animal influencer data

Delve into the fascinating world of animal influencers with our engaging data insights. Explore the key figures advocating for wildlife conservation, pet care, and animal rights, visualized through dynamic presentations that highlight their impact and efforts.

Sprout Social helps you identify and collaborate with animal influencers whose passion and audience engagement can amplify your brand’s commitment to conservation.

How many animal influencers are there?

Animal Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do animals influencers reach?

Animal Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do animals influencers post on social?

Animal Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do animals influencers charge per post?

Animal Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are animals influencers posts for brands?

Animal Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from animals influencers drive?

Animal Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.