Reddit sentiment analysis refers to the process of evaluating the sentiments expressed within discussions on the Reddit platform. It involves Reddit data mining, the process of extracting information from the vast amount of posts, comments and discussions on Reddit. It uses natural language processing and machine learning to analyze users’ attitudes and feelings. The end goal of sentiment analysis–a key component of AI marketing–from Reddit data is to produce insights into the sentiment of Reddit content.

Unternehmen nutzen die Stimmungsanalyse von Reddit-Inhalten, um Kundenmeinungen zu verstehen und Trends zu erkennen. Mit dem Bewusstsein für diese Gefühle können sie fundierte Entscheidungen darüber treffen, wie sie ihre Zielgruppe besser ansprechen können, vom Marketing über den Kundenservice bis hin zur Verfeinerung ihrer Produkte oder Dienstleistungen.

Bedeutung der Stimmungsanalyse auf Reddit-Daten

At the time of writing, there are over half a billion Reddit accounts worldwide. According to Statista, in the first half of 2024, the total number of pieces of content on Reddit was 5.3 billion, with approximately 1.7 billion of them being comments from users.

Reddit is the most sought out platform for internet users seeking honest answers across a variety of topics. It hosts discussions in various communities on the platform, called subreddits, that spur countless candid and unfiltered discussions.

The nature of Reddit exponentially increases the sentiment data available each time someone simply asks a question on the platform. Many discussions on Reddit start with a post with a title phrased as a question. Once a question is posted, it typically results in more Reddit users commenting their answers to the question.

In fact, on Reddit, a post title that is phrased as a question is likely to produce twice as many comments in response than a post that’s title is phrased as a statement. With Reddit posts that are asking a question, it’s almost as if subreddits are focus groups, but the discussions are posted online.

As a result of its ongoing online active discussions, Reddit is a massive repository of primarily text-based content and packed to the brim with real time opinions and reviews across a broad spectrum of interests and niches. It makes it simple for sentiment analysis softwares to understand the emotions of Reddit users’ content. This is why sentiment analysis from Reddit data specifically proves priceless for businesses.

How can I use Reddit for sentiment analysis in my business?

In today’s dynamic digital landscape, understanding consumer sentiment is paramount for business success. Leveraging sentiment analysis on Reddit empowers companies to refine their offerings, enhance brand reputation and stay ahead of the competition by directly addressing the evolving needs and concerns of their target audiences.

Die Stimmung der Kunden verstehen

Reddit sentiment analysis is valuable for businesses keen on understanding customer sentiments because Reddit hosts real-time unfiltered opinions and reviews of brands and products.

In fact, it is more than common for Reddit users to discuss a product or service on the public platform. Users often share if they are dissatisfied or satisfied with their purchases, even recommending to one another purchase alternatives.

Durch die Analyse der Meinungen von Reddit zu ihren Marken, Dienstleistungen oder Produkten erhalten Unternehmen ein tieferes Verständnis für Verbesserungen oder potenzielle Probleme, die möglicherweise übersehen werden. Dadurch können Unternehmen ihre Initiativen verfeinern, um sie besser auf die Bedürfnisse ihrer Zielgruppe abzustimmen.

Kunden- und Markttrends verstehen

Reddit sentiment analysis provides dynamic insights into emerging trends and customer preferences across a range of target audiences and demographics. With foreknowledge of its target audiences, a brand can leverage sentiment analysis from Reddit to understand common thoughts, concerns and questions of their audiences around a broad scope of topics significant to them.

The weight of Reddit’s power of influence can be illustrated through the GameStop social media coordinated buying regime, where regular people posting in a subreddit of 4.8 million people, influenced the masses to buy shares with the hope that it would drive the price of certain stocks up using the internet. And, it worked. Reddit–a platform that gives power to the voices of regular people–undoubtedly, holds a lot of influence to regular people. This makes the value of Reddit’s sentiment data incredibly useful for marketing and business.

In its nature, sentiment analysis on Reddit permits brands to easily identify what is currently trending for their target demographics. Furthermore, it assists brands in staying attuned to these evolving conversations seamlessly by tracking them with third-party sentiment analysis tools. Businesses using sentiment analysis can have the upper-hand by having understanding that enables them to adapt their strategies to their markets. This way they can know how to adapt to their target audiences’ needs, concerns and interests based on current sentiments from Reddit.

Produkt- oder Dienstleistungsprobleme identifizieren

Sentiment analysis of Reddit content is a game changer for businesses seeking to spot product or service defects or problems fast. By drawing insights from Reddit sentiment analysis data, companies can promptly pinpoint recurring issues related to their offerings. It helps businesses pinpoint notable sentiments to hone in on and remedy growing brand reputation concerns speedily. This proves Reddit sentiment analysis vital for online review management.

As it equips businesses with real-time feedback on their products or services, sentiment analysis on Reddit helps them facilitate fast-acting issue resolution. This proactive stance sets companies up for an upper-hand against their competitors in regard to brand reputation and customer satisfaction.

Möchten Sie erfahren, wie Sprout Social Ihnen bei der Reddit-Stimmungsanalyse helfen kann? Fordern Sie eine Demo an und erfahren Sie, wie die Stimmungsanalyse Ihnen helfen kann, eine wirkungsvolle Reddit-Marketingstrategie zu entwickeln.

How to do Reddit sentiment analysis Verwendung von Sprout Social

Mit dem Abfragen-Ersteller Social Listening von Sprout Social können Sie eine Abfrage für die Stimmungsanalyse erstellen. Das Tool von Sprout verfügt über 6 integrierte Topic-Vorlagen zur Auswahl, darunter eine benutzerdefinierte Topic-Vorlage.

einen Blick auf die Listening-Vorlagen des Social Listening-Tools von Sprout Social für die Erstellung einer Social Listening-Abfrage

To cut through the noise and understand the sentiment for a particular trend, we will show an example of using Sprout’s Social Listening Query Builder to create a Custom Topic Template to analyze sentiment. First, you will add a Topic Title, define your Topic Type and, if so desired, add a Topic Description for later reference.

ein Blick auf den Abfragen-Ersteller des Social Listening Tools von Sprout Social für Social Listening

Danach sollten Sie Ihre Datenquellen für die Stimmungsanalyse definieren. In diesem Anwendungsfall wollen wir Reddit einbeziehen.

ein Blick auf den Query Builder des Social Listening Tools von Sprout Social für Social Listening und die Quellen, die beim Erstellen einer Abfrage zur Verfügung stehen

Als Nächstes möchten Sie Schlüsselwörter angeben, die Sie im Abschnitt „Erstellen Sie Ihre Anfrage“ einschließen (und gegebenenfalls ausschließen) können.

Wenn Sie keine weiteren Einstellungen an der Abfrage vornehmen möchten, ist die Abfrage bereit zum Erstellen. Sobald die Abfrage erstellt ist, gelangen wir zum Abschnitt „Leistung“ unter „Topic Summary“ im Social Listening-Dashboard. Innerhalb von 24 Stunden erhalten Sie unzählige wertvolle Daten und Erkenntnisse rund um die von Ihnen erstellte Abfrage.

Sprout Social Listening Performance Sentiment Summary in it's user interface

Das Social Listening-Tool von Sprout ermöglicht Ihnen den Zugriff auf ungefilterte Daten, um die Strategie Ihrer Marke auf einfache Weise zu steuern. Es bietet eine breite Palette von Daten-, KI- und Automatisierungsfunktionen, die Ihnen helfen, die Daten zu reduzieren, um Erkenntnisse zu erhalten, die für Ihr Team am wichtigsten sind. Es ermöglicht die nahtlose Gewinnung von Erkenntnissen und die sofortige Anpassung von Filtern, um Stimmungsanalyseberichte für Reddit zu erstellen.

Sprout Social Listening AI Assist capabilities in its user interface

For sentiment analysis, we recommend hopping into the Smart Categories widget. There, you can see conversations around your Query organized by media, people, events, mentions, keywords and more.

screenshot of Sprout Social Listening's Smart Categories options

Darüber hinaus können Sie die Schlüsselwortfilter verwenden, um zusätzliche Schlüsselwörter zu Ihrer Abfrage hinzuzufügen oder auszuschließen, um die Stimmung besser und nuancierter zu verstehen.

screenshot of Sprout Social Listening's Keyword Filters

Die Bedeutung von Reddit als Plattform

Reddit hosts a highly diverse user base with millions of active users participating in various subreddit communities. This diversity provides a breadth of opinions and sentiments on a wide array of topics. With highly engaged users in Reddits’ discussion forums across subreddits, it documents real-time sentiments in text-format that is perfect for the use of sentiment analysis.