Un URL shortener è uno strumento che trasforma un URL lungo in un link breve che reindirizza alla pagina originale. I link brevi sono più facili da condividere, ricordare e monitorare.​​ ​

How a URL shortener works​​ ​

Questi strumenti abbreviano l'indirizzo del sito web e aggiungono una combinazione casuale di lettere e numeri.​​ ​

Ad esempio, un abbreviatore di URL convertirà un URL lungo come​​ ​

https://yourwebsite.com/blog/spring-campaign/?utm_source=instagram&utm_medium=social&utm_campaign=spring​​ ​

in un URL come​​ ​

bit.ly/spring-sale​​ ​

abbreviatore di url usato per un tweet​​ ​

Il servizio di abbreviazione di URL scelto manterrà il collegamento tra il nuovo link e l'URL originale: ciò significa che chiunque clicca sul nuovo link sarà reindirizzato alla pagina originale.​​ ​

In the context of our example, the short link is much easier and quicker to enter than the full campaign URL.​​ ​

Gli abbreviatori di URL vengono anche chiamati abbreviatori di link, compressori di link, condensatori di URL o creatori di vanity URL.​​ ​

Popular URL shorteners include Bitly and TinyURL. A short link works only as long as the service behind it does. Google’s goo.gl stopped creating new links in 2019 and deactivated inactive links on August 25, 2025.​​ ​

Perché è importante abbreviare gli URL​​ ​

To share content effectively on social media, you need short URLs. Shorteners took off when X (formerly known as Twitter) capped posts at 140 characters and counted every character in a link.​​ ​

Un URL shortener ti consente di inviare i messaggi giusti al tuo pubblico senza che i link occupino troppo spazio nei tuoi post sui social. Strumenti come Bitly possono fare anche quanto segue:​​ ​

  • Make content sharing seamless: Branded URLs tell customers where they’re heading and replace random character strings with a trustworthy destination, like Amazon’s https://amzn.to/3q1xugs​​ ​
  • Track traffic and measure ROI: Built-in analytics and UTM parameters show who clicked, where and when, so you can prove campaign ROI and plan budgets.​​ ​
  • Drive higher click-through rates: Long URLs look suspicious and make people hesitate to click, like this one: http://yourwebsite.com/your-page/?utm_source=facebook&utm_medium=PPC&utm_ A link shortener keeps links clean and trustworthy.​​ ​
  • Protect your brand reputation. Generic shortened URLs hide the original destination, which can trigger customer suspicion. Always ensure your links deliver on the promised content to maintain trust. To check where a Bitly link leads before clicking, add a plus sign (+) to the end of it.​​ ​

Come trovare e usare gli abbreviatori di URL?​​ ​

Bitly and TinyURL both offer free plans, while paid plans unlock branded domains and deeper analytics.​​ ​

Alcuni siti, come Bitly, non solo abbreviano gli URL ma si occupano anche del monitoraggio e dell'analisi. Altri, invece, trasformano i tuoi URL in link più brevi.​​ ​

When you choose the URL shortener you want to use, enter your URL into the content box and click the button to reduce the link. Avoid link shortener tools that strip out your branding, as this immediately damages link credibility.​​ ​

Funzionalità dei migliori abbreviatori di URL​​ ​

Ecco cinque funzionalità fondamentali che un abbreviatore di URL deve avere.​​ ​

  • Customizable URLs: Match the link to your brand name or topic.​​ ​
  • Link tracking: Report on clicks and conversions to prove campaign ROI.​​ ​
  • UTM parameter support: Add UTM codes for source, medium and campaign to see who clicked.​​ ​
  • Link retargeting: Add retargeting pixels to expand your custom audience profile and serve ads to clickers later.​​ ​
  • Integrations: Connect your shortener to your marketing stack. For example, Bitly integrates with Sprout Social to embed links in your social workflow.​​ ​

Bitly Sprout Social integration​​ ​

Before you start: Connecting Bitly to Sprout requires a paid Bitly account. Once connected, you can automatically generate your custom, branded links directly within your social posts.​​ ​

Come collegare Bitly a Sprout​​ ​

  • Clicca su Account e impostazioni > Impostazioni > Impostazioni account.​​ ​
  • Scorri in basso fino a che visualizzerai Impostazioni per gruppo.​​ ​
Integrazione Bit.ly sprout hq​​ ​
  • Click Connect next to the group where you want to use your Bitly account.​​ ​
  • Note: Bitly connects to one group at a time. If you have more than one group, repeat this step for each group where you want to use Bitly. Connecting it in one group won’t turn it on anywhere else.​​ ​
  • Enter your Bitly login details and click Allow to give Sprout access to your Bitly account.​​ ​
  • When you write a message that includes a URL, click Shorten Links to swap in your Bitly link. If you have a paid plan with a custom domain, the link will use your branded domain.​​ ​
  • Links you shorten in Sprout only show up in your Bitly account if Bitly is connected to the group you’re posting from.​​ ​
Abbrevia link​​ ​

Streamline your publishing workflow and build brand trust with every click. Start a free trial to create custom Bitly links directly within Sprout Social.​​ ​