Sports Influencers: Scoring big with athletic promotions

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Utilize sports influencers to drive engagement and elevate your brand’s athletic appeal with Sprout Social’s strategic insights.

Sprout Social Product Image of Listening Performance Sentiment Summary

Championing athletic engagement through sports influencer data

Step into the arena with our insightful data on sports industry influencers. Explore the key data that shapes the world of sports, from groundbreaking athletes to visionary leaders, all illustrated through engaging data-driven insights.

Sprout Social’s analytics enable you to collaborate with sports personalities who align with your brand’s ethos and have a genuine influence over their audience.

How many sports influencers are there?

Sports Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do sports influencers reach?

Sports Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do sports influencers post on social?

Sports Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do sports influencers charge per post?

Sports Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are sports influencers posts for brands?

Sports Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from sports influencers drive?

Sports Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.