Real Estate Influencers: Building foundations of trust

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Elevate your property listings and real estate services by partnering with leading real estate influencers. Our unique data on the real estate influencer market will guide you in maximizing exposure.

Sprout Social Product Image of Listening Performance Sentiment Summary

Expanding horizons with real estate influencer insights

Navigate the dynamic world of real estate through our data-centric insights into industry influencers. Explore the movers and shakers driving market trends and property innovations, illustrated with vivid data visualizations.

Our platform enables you to dive deep into the data, understanding which influencers can best connect with your target audience, from potential home buyers to real estate enthusiasts.

How many real estate influencers are there?

Real Estate Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do real estate influencers reach?

Real Estate Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do real estate influencers post on social?

Real Estate Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do real estate influencers charge per post?

Real Estate Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are real estate influencers posts for brands?

Real Estate Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from real estate influencers drive?

Real Estate Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.