NYC Influencers: The Pulse of the City

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Discover the heartbeat of New York City through its influential voices. Our platform provides in-depth data on the city's top trendsetters, empowering you to connect with the personalities shaping the cultural landscape.

Sprout Social Product Image of Listening Performance Sentiment Summary

NYC's Influential Voices: Data-Driven Discovery

Uncover the hidden gems and established icons driving the New York City scene. Analyze their reach, engagement, and audience demographics with our insightful data, and identify the perfect partners to amplify your brand's message.

Sprout Social connects you with NYC's most influential voices. Leverage their expertise to tap into the city's vibrant energy, expand your reach, and foster genuine connections with your target audience.

The top New York City Influencers

Here are the top 10 New York City Influencers based on data from Sprout Social's Influencer Marketing platform .

Influencer
Nadya Okamoto	851,181,600	166	19.85%	95.8%
Devour Power TV	217,990,890	26	6.56%	99.3%
Karissa Dumbacher	166,241,380	20	9.34%	98.4%
The Dogist	121,685,058	11	3.81%	98.5%
Ryan Kinel - RK Outpost	116,065,278	278	2.84%	97.1%
Righteous Eats	101,085,720	120	12.87%	96.4%
Lisa Migliorini	91,109,868	17	12.97%	98.7%
Gillian Del Zotto	89,390,532	267	6.88%	99%
Fckboy Problem.s	74,349,940	5	7.23%	67.7%
Sol	73,765,656	9	2.8%	97.2%

Knowing the top New York City Influencers is just the beginning. It's important to take the time to research influencers to understand if they're the right fit to promote your brand. Utilize aninfluencer marketing platformto pull more data, such as each influencer's audience makeup, how much they charge per post, the value of posts for brands and so much more.

Once you've identified the top influencers for your campaign, you can start reaching out to them and conducting entire marketing campaigns together.

How many New York City influencers are there?

New York City Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do New York City influencers reach?

New York City Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do New York City influencers post on social?

New York City Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do New York City influencers charge per post?

New York City Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are New York City influencers posts for brands?

New York City Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from New York City influencers drive?

New York City Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.