La marca personal es el proceso de definir y promocionar lo que te representa cómo individuo. Tu marca personal es el resultado de las experiencias, las habilidades y los valores que te diferencian.​​ 

For social media influencers, freelancers and keynote speakers, building an effective personal brand is part of “selling” themselves to clients. For everyday people, a personal brand improves confidence, opens the door to new opportunities and helps you better understand yourself.​​ 

Cómo definir tu marca personal​​ 

Todos tenemos nuestra propia marca personal. Al igual que ocurre con las marcas corporativas, las personas te percibirán de cierta manera. Al hacerte cargo de tu marca personal, puedes determinar qué piensan y sienten las personas cuando interactúan contigo.​​ 

A personal brand rests on five core elements:​​ 

  • Values: The principles and beliefs that guide your decisions​​ 
  • Expertise: The skills and knowledge you want to be known for​​ 
  • Voice: The tone and personality you bring to your content​​ 
  • Visual identity: The photos, colors and design choices that make you recognizable​​ 
  • Online presence: The profiles and content people find when they search your name​​ 

Por ejemplo, algunas compañías, como Nike, han dedicado mucho tiempo y esfuerzo a cultivar una imagen como empresa para deportistas y entusiastas del fitness. Nike transmite su identidad en todo lo que vende, sus técnicas de marketing e, incluso, su presencia en las redes sociales.​​ 

Personal brand statement​​ 

A personal brand statement is a one- to three-sentence summary of what you do, who you serve and what sets you apart. Use it in your social media bios, LinkedIn headline and pitch materials.​​ 

Cómo crear una marca personal​​ 

A personal brand exists whether you create it for yourself or not. It’s a culmination of all your online and offline behavior. But you can shape it with a few deliberate steps. For instance:​​ 

  • Set goals for personal branding: Decide what you want to be known for and what you’ll need to do to establish your identity.​​ 
  • Audit your existing brand: Search for yourself online and find out what people are already saying about you. This will show you how much you need to change.​​ 
  • Create a consistent strategy: Determine how you’re going to showcase your identity (blogging, interviews, social media) and stick to a regular schedule.​​ 

No se trata de presentar una identidad falsa o de crear un personaje para ti mismo. Una marca personal exitosa consiste en seleccionar ciertas partes de tu personalidad para presentarte a tu red de la mejor manera posible.​​ 

Los beneficios de la marca personal​​ 

A personal branding strategy is a way for ambitious people to improve their reputation online. Personal branding also leads to:​​ 

  • Mayor credibilidad a medida que exhibes tus habilidades y resaltas tus conocimientos.​​ 
  • Diferenciación a medida que explicas lo que te distingue de otras personas en tu espacio y demuestras tus especialidades.​​ 
  • A lasting impression—the more you show off your personal brand, the more you’ll give people a way to remember you.​​ 
  • Engagement with your target audience as they begin to understand who you are and what you stand for.​​ 

Personal branding involves communicating your identity to the right people. Not everyone will resonate with your personal brand, so it’s important to decide who you want to engage before you start your branding process.​​ 

Start a free trial to schedule your personal brand content in advance with Sprout Social’s publishing tools.​​