Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community.

Join our Facebook community for weekly notifications or take note on the topics and dates below.

January 4, 2017: Maintaining a Social Media CRM

Sprout Product Focus: Social CRM

Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This week’s #SproutChat will focus on Sprout Social’s CRM features. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals.

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January 11, 2017: Social Media Predictions for 2017

New Year, new trends! Think live video is going to be the biggest hit? Where will Snapchat go? Will Twitter launch new features to re–engage users? We’ll pull out our crystal ball and talk social media marketing predictions for 2017. In addition to predicting trends, we’ll be chatting with our community to learn where they’ll be allocating more time this calendar year and what tactics they’re leaving behind.

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January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig

This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star, Keri Jaehnig.

Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand.

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January 25, 2017: Motivating Co-workers to Submit UGC

Behind the scenes content is becoming an increasingly larger component of many brand social strategies. For social teams of any size, it can be challenging to try and document the many perspectives of various teams and functions.

One solution? Directly request social content from employees. During this #SproutChat, we’ll discuss best practices for getting user-generated content that maintains an authentic, insider quality and accurately depicts the many sides of your business.

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