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LinkedIn reports that 80% of its members want to connect with businesses on the platform and 50% said they’re more likely to buy from a company they engage with there as well. Similarly, at Sprout Social, we are acutely focused on offering our brand and agency customers solutions that engender open communication with customers, prospects and advocates of all kinds.

Social network integrations play a crucial role in facilitating that communication, and as we strengthen existing relationships, we are pleased to announce that Sprout is now a LinkedIn Certified Company Page Partner.

To support growing trends, Sprout added the ability to publish to LinkedIn Company Pages and most recently added robust LinkedIn targeting capabilities to ensure businesses can reach specific, appropriate audiences across the burgeoning network.

“Sprout customers rely on LinkedIn as not just a business network but a multifaceted, engagement-driven social community,” said Justyn Howard, Sprout CEO and Cofounder. “Our accreditation reinforces a joint commitment to make it easier for brands to manage their presences on LinkedIn.”

Many Sprout customers rely on LinkedIn, and we look forward to growing our capabilities on the network. As you enhance your presence, and to further improve your targeting and engagement efforts, check out our helpful guide on LinkedIn Targeting: Delivering Relevant Content to the Right People.