SocialBakers explained the difference, stating that “Facebook engages people in a conversation and a dialogue providing its fans with a feeling of exclusivity.” Fans have the ability to access all the brand’s content — including photos, links, and so on — in one place.
Twitter, on the other hand, is limited to 140 characters. It’s arguable that Twitter’s content reaches more people since, in some cases, Facebook’s content is limited to those that click Like. Because of this, Twitter is great for brands that want to live-stream or share blog content and promotions.
This is why it’s important to develop and implement a social media strategy. Both platforms have strengths that if taken advantage of can really boost your brand’s social media engagement. It’s also something that you’ll have to readjust as time goes on to ensure that you’re using these tools effectively.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.