LinkedIn Drives More Referral Traffic to Facebook than Google
The sudden boost can be attributed to Twitter‘s decision to no longer partner with LinkedIn, thus stopping synched updates from appearing in news feeds.
“Without Twitter, there is now a significantly lower volume of content in the LinkedIn News Feed, and therefore less competition for clicks and attention,” stated Brendan Irvine-Broque, director of growth at PageLever.
The company researched how much traffic LinkedIn sent to more than 500 Facebook Pages that had between 100,000 and 1 million fans. Referral traffic saw a spike almost immediately, jumping 1,000 percent in July.
To be fair, LinkedIn wasn’t sending that much traffic to begin with, so the spike wasn’t a miracle, but impressive none the less. An important takeaway here is the amount of people paying attention to LinkedIn’s news feed.
While we don’t recommend that you suddenly start sending everything to LinkedIn, it might be worth sharing relevant company blog articles or links to upcoming Facebook Events through the news feed. If you do, be sure to watch your Google Analytics or Facebook Insights.