News Roundup: Facebook’s Red Letter Week of Mobile Expansion
It’s Facebook Friday — each week we’ll offer resources for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This Friday, we’re looking back at week full of important Facebook news.
Mobile might be the future of social media, and this week we learned that Facebook is finally making some critical moves to prepare for that.
Most notable is the introduction of Facebook Timeline Pages on the mobile iPhone application, but Facebook has also been experimenting with ads and ways to integrate your business’ Facebook Apps into the mobile user experience. Let’s take a quick look at each of these.
Facebook Timeline Pages for Mobile
The Facebook Timeline interface and presentation was introduced to business and brand Pages months after it rolled out to personal profiles, and the same is true on the mobile platform. Timeline is gradually being rolled out to mobile devices, although we’re not yet clear whether it’s hitting the iOS device, the web interface, or both since it hasn’t hit our own handsets yet.
The update also adds a voice reminder to let you know whether you’re posting comments as yourself or as your Page.
Some people love Timeline and others hate it, but regardless of which camp you fall into you have to admit it will be to have the experience unified across all platforms. Mobile device usage is on the rise, and it’s important for any social network — in fact, any business or brand — to make sure its best branded features appear on mobile just as they do on the desktop.
Testing Action Links on the Go
In May, Facebook introduced Action Links, which let you include in individually published updates clickable links to specific Facebook App actions. So for example, if you have a cookbook application built on the Facebook Platform and a fan uses the app, the update to his or her friends letting them know that he or she just used it could include a “Save This Recipe” link that performs a function in your application.
As with Timeline, this feature was only available on the desktop web version of Facebook, but this week the Facebook began to test it mobile. It works just like it did before. To clarify, though, Facebook has supported some application functionality on mobile for many months.
Last Month: Facebook’s First Foray Into Mobile Ads
This week was, as we said, a red letter week for Facebook and mobile, but it’s only a continuation of a previously established trend. We knew Facebook was finally getting serious about mobile when it launched mobile-only sponsored stories — its first foray into mobile advertising.
Early indications suggest that Facebook’s mobile stories may actually outperform desktop ads. Given that investors’ trepidation about Facebook’s lack of monetization for mobile was one of a handful of reasons why Facebook’s IPO didn’t explode the way some in the company hoped it would, this is a good sign for the company and for any organization that uses the platform regularly in its marketing and advertising strategies.
Do you think Facebook is doing everything it should to adapt to a mobile culture? Let us know in the comments!