Social Media Resources for Business: iOS6 and Freelance Jobs
Check out our articles below to find out more about each one and how they can help you with your social media goals.
And check in every day to Sprout Social Insights for more how to guides and breaking social media news.
Although your current iOS might now seem like dead weight, there’s a lot to look forward to when the updated version is released this fall.
Apple’s new mobile operating system brings with it 200 new features, several of which are specifically targeted toward the professional crowd. Let’s take a look at the four iOS 6 features that will benefit businesses the most. [ Read More... ]
This week we’ll show you how (and why) to use Sprout Social’s translation feature to easily translate tweets from a variety of foreign languages.
If your company or its products and services cater to an international audience, chances are pretty good that your foreign customers are tweeting about you in their native languages. Here’s how to use Sprout Social’s powerful translation tool to make sure you don’t miss any mention, mencionar, or mención of your brand on Twitter! [ Read More... ]
The business is going well, you’re getting some traction with fans, but you’re at the point of social media burnout. Sprout Insights has discussed the need to hire a social media manager before, so let’s say you’ve taken the advice to heart.
You’ve decided that it’s about time your business had a dedicated social media manager. Great move! Do you know what you should be looking for in the perfect one, though? Social media management is a big job, even if you have the best tools. What skills, traits and experience should an effective social media manager? Read on to find out.
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Whether you’re looking to launch your brand’s first site or you want to overhaul an existing one, you’ll want to have a strong content management system at your back. While WordPress is a great system for blogging and regularly updated content, two of the hottest platforms for more static company websites are Joomla and ExpressionEngine.
Both systems have solid core features and the potential for serious customization. So which one is your best option? Take a look at our comparison below to help you decide on a platform that will best fit your company and your goals. [ Read More... ]
Sprout Insights and Sprout Social have both grown tremendously over the past couple of years, but we’re not done yet. Our mission to help business owners, marketers, community managers, and other professionals develop practical strategies for tech and social media continues, and we need more writers to help us spread the word.
If you want to write for us, you should be able to find the essence of complex topics and present that information in plain, clear language with just a touch of passion and enthusiasm. We’re not looking for in-depth analysis of IPOs and acquisitions, but down-to-earth strategies and opinion pieces about dealing with social in the world of business.
You should also be able to closely follow a style guide and our established processes for formatting and editing work — basic professional writer stuff.
Many companies have jumped on the Pinterest bandwagon and have quickly built strong presences on the network. Whole Foods and Sevenly are two examples of how to succeed by emphasizing content related to lifestyle and company missions.
West Elm, a home decor and furniture store, has taken a different approach to achieving success on Pinterest. Rather than a mission or merchandise, West Elm has de-emphasized the business side and kept the focus of its account on social, sharable visuals.
With more than 40,000 followers, it certainly has strong numbers backing its success. Here are a few specific reasons why West Elm is so popular on Pinterest. [ Read More... ]
To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. We’ll find the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.
One of the best ways to keep your employees happy is to create and maintain the sort of cultural and social environment where they want to work. This is not as simple as putting a foosball table in the break room. Corporate culture, at its best, is integrated with all aspects of the business.
Here are five businesses that have unique attitudes toward company culture. Keep in mind that you don’t need to adopt any one of these approaches in order to succeed. Culture is not a one-size-fits-all proposition. Use these examples for ideas and inspiration to develop a corporate culture that fits your organization. [ Read More... ]
Facebook’s new Promote button has been available for a few weeks now for Business Pages with more than 400 fans. The feature does seem to have plenty of potential to increase the visibility of your brand’s content, especially considering the report by EdgeRank Checker that found the average post reaches just 17 percent of the Page’s fans.
So, clearly you can get the word out to more of your followers through the Promote button. But as the number of estimated viewers for a promoted post goes up, so does the cost. For example, using the feature can cost as much as $100 for just three days of featuring your post. At what point does the expense outweigh the benefits? Here are some things to help you decide whether promoting your Facebook updates with the Facebook Promote button is worth the cash. [ Read More... ]