Klout Announces “Brand Squad” Pages

Controversial social media influence-measuring site Klout has announced its own versions of brand pages, but so far the only partner with access to the new program testing out these pages is Red Bull. The pages are called Klout “Brand Squads” and they’re not exactly what you’d expect.

Brand Squads let members of Klout see a brand’s top influencers, monitor the latest updates about the brand, and earn perks. Perks are rewards given to socially influential people by a brand or by Klout itself, meant to be incentives to spread the word.

Since Klout Brand Squads are in beta testing, you can’t sign up for them yet. But you can at least look at them and get a heads up at what’s coming.

Klout uses an algorithm to look at your activity and connections on websites like Twitter, Facebook, and Foursquare and pump out metrics like “True Reach,” “Amplification,” and “Network.” It summarizes all these metrics into one numerical score.

Your Klout score is also influenced by use of Klout itself, which is just one of a number of issues that have drawn Klout a fair amount of criticism. Regardless, it has become popular among social media enthusiasts.

You can read more about the new Klout Brand Squads on Klout’s official blog, or you can just go check out Red Bull’s Brand Squad page.

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Author: Samuel Axon is the Editorial Director supervising all aspects of Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up, and he is the editor of the The Interactive.

2 comments
RBCud
RBCud

Klout is very interesting, but I still wonder if they can push a little harder and break free of their reputation (currently not good) and succeed by getting some larger and larger companies on board. That's what pushes Klout into the stratosphere. They've got a shot at being very important online if they can get these features nailed down and big brands focus on them. I'll be following this because how it plays out says a lot about where the internet is going and what brands are going to be focusing on.

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