Pinterest Drives More Referral Traffic Than Twitter
Businesses of all sizes are integrating Pinterest into their marketing strategies and for good reason. According to a recent study, the online pinboard drove more traffic to online publishers than Twitter in February.
Content-sharing tool Shareaholic provided the data. The company’s sharing widgets are used across more than 200,000 online publishers, including bloggers. The company found that slightly less than half — 48.81 percent — of all traffic came from Google followed by Facebook with 6.38 percent. Yahoo, StumbleUpon, and Bing round out the top five.
Pinterest came in sixth with 1.05 percent beating out Twitter, which fell to 0.82 percent. In the grand scheme of things this might not be a major victory for the two-year-old site, but considering the difference in size, it’s pretty impressive. Twitter has more than 100 million users compared to Pinterest’s estimated 11.7 million.
Last month we reported that Pinterest retained and engaged its members as much as two to three times more efficiently than Twitter at the same time in history. In January, Shareaholic found that the site sent more referral traffic to publishers than Google+, YouTube, and LinkedIn combined, falling just behind Twitter.
Many brands are still testing the water to see if Pinterest is right for their communities. We don’t recommend neglecting other social networks while you determine if Pinterest is a good fit for you. However, if you haven’t given it any thought, this data might be enough to persuade you.