This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and Nonprofits to help you better reach your customers with the social tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

How Facebook’s New Features Could Benefit Your Business

Over the past few weeks, Facebook has been rolling out update after update. From small changes to major redesigns, the social network’s membership has been given a number of new features with which to get familiar.

The newest changes were announced last week at f8, and the feedback so far has been mixed. While all the focus is on how these updates will affect personal and casual users of the social network, it’s important to know how the changes could affect your business.

There is still no word on how the design and application updates will affect Facebook Pages. In the meantime, page admins can leverage changes to personal profiles to increase awareness and engagement with their associated brands. [Read more...]

How to Add the Twitter Follow Button to Your Website or Blog

In previous Twitter Tip Tuesday articles, we showed you how to add the Twitter Tweet Button, and Twitter Widgets to your website or blog. These tools allow people to easily view and share your Twitter activities. The Twitter Follow Button, on the other hand, allows people to easily follow your Twitter account, without ever having to leave your website or blog. [Read more...]

How to Manage Facebook for Enterprise

Navigating the social space takes organization and management. One of the first steps is to get your brand set up with a Facebook Page. But if your social efforts start to grow and you’ve got multiple people contributing, it’s important to get the entire team on the same page.

You need a game plan in place to successfully manage Facebook for your enterprise. Your policies have to be clear, and your content and branding have to be consistent. Here are some tips to keep your enterprise-wide Facebook campaigns rolling along. [Read more...]

How to Set Up a Tumblr Blog for Business or Brands

As you grow and prioritize your social media efforts, you need to consider which social networks work best for your business or brand. Even if you already have a company blog, Tumblr is another platform you should explore. One of the greatest benefits of becoming a part of the Tumblr network, is that you will be among members who actively participate in a sharing and liking-based ecosystem.

Once you start posting and reading content on Tumblr, you’ll realize it can be very different than other traditional blogging platforms. Most Tumblr bloggers post short blog posts, and much of the blogging is heavily image-based. Use cues from the way Tumblr bloggers post their content to guide your strategy on this unique platform. [Read more...]

How to Create Customized Facebook Analytics Reports

Last week we talked about using Facebook Insights to learn more about the demographics of your fans. Today we’re going to show you how to take the analytics Facebook offers and customize it to your needs.

First, go to your company page and click on the View Insights link in the right hand sidebar under the thumbnail images of the admins. You’ll see two charts tracking the daily visits to your page as well as the number of new Likes and Comments per day. [Read more...]

16 Social Media Sites Every Nonprofit Should Use

The social web has opened the doors for nonprofit organizations to connect with people from around the world. Using a wide variety of tools to manage social media accounts, nonprofits can build relationships with supporters, volunteers, and donors, while generating publicity at the same time.

Of course, there are numerous tools, applications, and social media sites available. Below is a list of 16 popular and useful social media sites that every nonprofit should consider using. [Read more...]

[Image credits: Steve Gasser, Andrew Becraft, jessaax, MuseScore, elstudio]