Google has just updated its Google Maps for Android app with all new features. Users can now upload photos of places they visit, add descriptive terms to businesses and create an entry for a local business not in their directory.

The photo option allows users to upload and tag their photos with the places they visit. Make sure you have a photo already in your business’s Google Places profile page. Users can add new ones, but you’ll want to make sure the default picture shows your business in the most flattering light.

Descriptive terms are things your company is known for (i.e. best milkshakes, great happy hour, import bikes, etc.) Descriptive terms were already available from the desktop Google Maps, but will probably see more use now that customers can add them with their phones while they are at your establishment. This is a good time to reflect on what your business is best known for and broadcast that with in-store advertising to encourage others to talk about it.

If a business isn’t in Google’s database yet, users can create a new entry to check into. It won’t create a Places entry, but just one on Maps for check-ins. If you are a new business and dipping your toes into social media marketing, makes sure to claim your business on Google Places as soon as possible.

Google seems to be focusing heavily on local business lately with a new AdWords program for SMBs, Google Offers for daily deals and new emphasis on reviews for Google Places. The war for the time, attention and wallets of socially savvy customers is clearly heating up.

[Image credit: laihui]