InMail offers a powerful solution for strategic outreach, allowing you to bypass connection requests and message members outside your network.

What is InMail on LinkedIn?

InMail is a premium feature on LinkedIn that allows you to directly message LinkedIn members you’re not connected to. Think of it as a way to bypass the usual connection request process, as you would with a Basic or free account, and get your message directly into the inbox of a potential customer, recruiter or industry leader.

LinkedIn InMail is a powerful outreach tool, particularly for LinkedIn lead generation, and it’s important to use it strategically and respectfully. LinkedIn Premium users receive a limited number of InMail credits, depending on your subscription level, so each message counts.

How to send InMail on LinkedIn and best practices

Sending an InMail on LinkedIn is straightforward, but remember, thoughtful preparation is key to a successful outcome.

  1. Identify who you want to message: Find the LinkedIn profile of the person you want to contact and make sure they would benefit from hearing from you. Research their profile to personalize your message.
  2. Craft a compelling subject line: Hit the “Message” button below their LinkedIn profile image to draft your InMail message. Your subject line needs to be concise, attention-grabbing and relevant to the message content. Avoid generic subject lines and try something specific and benefit-oriented.
  3. Personalize your message: Personalize InMails to show you’ve researched the recipient and explain why you’re reaching out. Keep the message concise, professional and focused on their needs.
  4. Include a clear call to action: State your desired outcome. What do you want the recipient to do after reading your InMail? Do you want them to schedule a call, visit your website or reply to your message? Make your call to action clear and easy to follow.
  5. Review and send: Before hitting “Send,” proofread your InMail carefully for any typos or grammatical errors. Ensure your message is professional, respectful and aligned with your goals.

What’s the difference between LinkedIn InMail and a DM?

While both InMail and direct messages (DMs) are used for communication on LinkedIn, there’s a crucial difference: connection status.

  • Direct Messages (DMs): You can only send DMs to people you’re already connected to on LinkedIn. This is the standard way to communicate with your network. LinkedIn DMs can also be managed through a social media inbox management inbox tool.
  • InMail: InMail allows you to message LinkedIn members outside your network. This is the key differentiator. It’s a paid feature designed for outreach to individuals you haven’t connected with yet.

Simply put: DMs are for messaging people in your current network, while InMail is for strategically expanding your network to specific people you want to connect with.

InMail is a premium and targeted messaging approach, so it’s important to use it wisely and personalize each message to maximize its impact. Because InMail credits are limited, they’re best used for strategic outreach, such as recruitment, business development or connecting with industry thought leaders.