Podcast Influencers: unique industry data to plan your next social campaign

Name: Find Influencers
Creator: Sprout Social
Published: Wed Apr 23 2025

We've pulled live social data to help inform your next podcast influencers campaign. See the total number of podcast influencers on social, the average cost to sponsor their posts and more critical influencer data.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for podcast influencers

Leverage this data on podcast influencers to maximize the impact of your podcast influencer marketing campaigns and keep your brand ahead of the curve in a competitive marketplace.

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How many podcast influencers are there?

Podcast Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once.

How many people do podcast influencers reach?

Podcast Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do podcast influencers post on social?

Podcast Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do podcast influencers charge per post?

Podcast Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are podcast influencers posts for brands?

Podcast Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from podcast influencers drive?

Podcast Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.