Posts you missed: Twitter TrifectaYou’re busy. We get that.

And we understand that occasionally you may miss a post from Sprout Social: Insights.

But that doesn’t mean you have to miss out.

So, for your reading pleasure and your social media edification, we’re reintroducing a few posts you might have missed that explain the Why, What and When of Twitter.

Without further ado, may we present: The Twitter Trifecta

Getting to the Why? of Twitter

This guest post from Russell Lolacher digs into the Why? of Twitter.

Before you get hung up on how to retweet or whether or not you should Auto DM (Hint: you shouldn’t), you should really ask yourself “Why do I want to be on Twitter in the first place?”. The result, says Russ, is more focused tweets and ultimately a much more successful social media campaign for your business.

Read the full post: Getting Down to the Why of Twitter

What to Post on Twitter

By now, you’ve read Russel’s post above and convinced yourself why your business needs to be on Twitter.

This realization is often immediately followed by another question: Now What?

Fortunately Nate Erikson has the answer and offers some great suggestions in his post:

Deciding What to Post (and not post) on Twitter

When to Tweet

You figured out why you’re on Twitter. You know what to tweet and your content is golden.

But you’re probably not going to be content to stop there.

Don Power answers the question: When is the Best Time to Tweet? but the answer may surprise you!

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[Image Credit: Just Coffee Cooperative]