By now, hopefully you’ve let everyone know you’re on Twitter. However some people — especially those who are more comfortable with other social media platforms like Facebook — may need still need some convincing to use Twitter as a means to connect with your brand.
Rather than tweeting to an audience that may or may not be paying attention to your messages, take matters into your own hands and give your customers a good reason to follow you on Twitter. Expand your local social media reach by introducing new members of your community to Twitter. Use your existing local connections on Twitter, Facebook, and even your Facebook Page, to promote a Twitter training event at your place of business.
Well consider how much time, effort and money you’re currently spending to attract new customers through traditional marketing channels. If you were to divert a small portion of those resources into a customer education campaign, you would not only be introducing customers and prospects to Twitter, you would be introducing (or re-introducing) them to your business at the same time.
With this grassroots Twitter community that you’ve fostered, think about how many people from that community are likely to sing your praises publicly on this new (to them!) social media platform. Think how much easier it will be to connect and share your brand messages with this community going forward, once you’ve been the catalyst to get them going on Twitter in the first place.
How and What to Teach
Probably the easiest way to create and promote the actual teaching event is to make it into a tweetup. Perhaps you can get creative and promote your event as a “Teach Up.” Ideally, you’ll invite participants to your place of business — and position it as an “exclusive after-hours event.” Provide some free snacks and refreshments, or if you’re in the restaurant business, then showcase some of your latest menu items. Door prizes are another way to attract attention and get “bums in the seats” for your event.
As for what to teach, why not start with the first six things you should do after creating your Twitter account? Just give Sprout Social Insights credit for the content, okay? If you don’t feel you’re up to the task of conducting the Twitter training yourself, there’s undoubtedly a number of qualified social media consultants in your community who would jump at the chance to organize such an innovative marketing campaign.
Though it’s been said many times, social media is primarily about being social. Most people are fed up or apathetic toward traditional advertising and marketing approaches these days — even from businesses and brands they regularly patronize. Social media, and Twitter in particular, provides you a platform to get creative and to engage your target audience in a way that wasn’t possible even a few years ago. You really have very little to loose and a potential army of personal brand advocates to gain. So go ahead, teach your customers how to tweet — they’ll love you for it!