Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat every Wednesday from 2:00—3:00 p.m. CST. During this weekly Twitter Chat we discuss important industry topics and challenges.

For those of you who have joined us in the past, thank you. Our conversation is able to thrive because you’ve taken the time out of your day to learn with us and share your knowledge with your peers. If you haven’t yet had the chance to join a #SproutChat, we’d love to see you in our Twitter feed.

To make it easier to tune in and find a subject that interests you, we’ll post a monthly schedule of upcoming #SproutChat topics. And to further educate Sprout subscribers, the first chat of every month will focus on our product. All are welcome to join this  #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform.

We chat every Wednesday from 2—3 p.m. CST. If you’ve never participated in one, take a look at our Twitter Chats guide with everything you need to know about how to get involved in the discussion.

All of the upcoming chats for November 2016 are listed below. Hope to see you there!

November 2, 2016: Using Keyword Search for Twitter & Instagram

Product Focus: Using Brand Keywords to Drive Engagement

Monitoring your organization’s brand handle only goes so far. With the sheer volume of social messages posted every second, it’s worth it for your brand to be keeping an ear to the ground for keywords and phrases that your industry and community are engaging with.

Sprout’s capability to monitor Twitter and Instagram keywords from within the Smart Inbox makes it easy to identify and participate in relevant conversations that help increase brand awareness and grow your community. Join this week’s #SproutChat for an informative discussion on getting the most out of Sprout’s Brand Keywords.

November 9, 2016: The Impact of In-Person Events on Your Organization

Sure, the internet has connected people far and wide by enabling both in-depth and quick conversations to occur. But this doesn’t mean that connecting in-person isn’t still important. Getting your business in front of people and connecting one-on-one with your audience at an event can have a much more profound impact on sales than an online ad. So how do you measure these kind of touch points and make the most of them? We’ll chat about how to connect on a memorable and measurable level with your audience offline.

November 16, 2016: Social Media Reporting & Analysis

In order to measure social ROI you need to be able to compile reports that include digestible, social media data. However, marketers know that the real value of social doesn’t come in the data it comes in the analysis and deciphering which metrics have real meaning for your overall strategy and the business’ bottom line. Don’t miss this lively discussion on everyone’s favorite topic—social media reporting and analysis.

November 23, 2016: No Chat This Week

We’ll be taking this week off. To our community stateside, “Happy Thanksgiving.”

November 30, 2016: Best Practices for Content Distribution

Content marketing drives traffic as marketers are well aware, but figuring out which channel different pieces of content should go can be a challenge. At this #SproutChat, Sprout All Star and Arment Dietrich Chief Content Officer Erika Heald will join us and share her advice around how to craft a content distribution strategy that generate the most traffic.