Introducing Twitter Tip Tuesday
We’re introducing a new blog series here on Sprout Social Insights called Twitter Tip Tuesday and here’s how it works…

Every Tuesday we’ll focus on just one (1) Twitter Tip that you can use to help your business grow via social media. We’ll not only tell you how to implement a specific Twitter Tip, we’ll also tell you why that particular tip is useful to your business.

Why Just One Tip?

The Internet is filled with lists and lists of Twitter Tips…But many of these tips focus of how to use Twitter better. We want to show you how your business can benefit from Twitter – not the other way around!

Twitter Tip Tuesday is INTERACTIVE

We’d like to hear from you in the comments of each post.

For example, what Twitter Tips have you used to grow your business? Have some Twitter Tips been a waste of time? Or, if you happen to have a Twitter Tip that’s proven to be beneficial to your business, tell us about it we may even feature it in a future Twitter Tip Tuesday post.

BONUS: If you have the chops, we might even ask you to Guest Post on Twitter Tip Tuesday!

So, without futher ado…

Today’s Twitter Tuesday Tip: Follow Locals!

No matter what business you’re in, whether you cater to local customers or not, it helps to let local people know who you are and what you do.

In today’s socially connected world, everyone is your customer.

Even if you’re not selling widgets to Joe Smith in your city, if Joe is active on social media, chances are he’s connected with your customers. Or maybe he’s an influencer of your customers. Or maybe he’s simply another potential voice online to sing your praises and spread your message.

Remember, people are much more likely to spread your message if they know you. And sharing a geographic location is a great first step in getting to know each other. Seize the opportunity – follow and interact with local people. Use their networks and influence to let even more people know about you and your business.

HINT: The best way to get other people to sing your praises, is to sing their praises too!

Ok, But How Do I FIND Local Tweeters?

1. ASK: Everywhere you go, everytime you interact with local people in a social or business context, ask them: “Are you on Twitter?”

If you think this is strange or uncomforatble – then you’re already behind and you need to pick up pace! 10,000 new people join Twitter every day and some of them will be your neighbors, your friends, your competitors. You need to reach out to them. Now.

2. SEARCH TWELLOWHOOD: Twellowhood is a search tool that allows you to zoom in and find other Twitter users in your city. It’s free and if you login using your Twitter account, you can follow people who match your search criteria right from within Twellowhood.

If you live in a city or town that’s not yet listed on Twellowhood, try using the advanced search feature of Twitter’s own search tool – Input your town in the field labeled ‘Near this place’ and see what results match your search. Follow the local folks who look interesting enough to start a conversation with…and just do it!

3. ORGANIZE A TWEETUP: Once you’ve started following (and interactingvery important!) with some interesting local tweeters, it makes excellent business sense to organize a local Tweetup. A Tweetup is an event where people who only previously knew each other online get together and meet each other face to face. And if your savvy, you’ll have them meet face to face at your business!

It’s a great way to solidify connections and make new friendships AND it’s a natural way for people to begin singing your praises (so to speak) as they tweet about what a great time they had at your event.

HINT: Look for a future edition of Twitter Tip Tuesday when we’ll expand upon the concept of the Tweetup. We’ll show you exactly how to organize one and how to use this technique to promote your business at the same time…

So, what do you think of Twitter Tip Tuesday…Got a Tip? Want a Tip? Want to vie for a Guest Post in this space? Let us know by leaving a comment below! Thanks!