Creating Facebook Ads is about to get a lot easier for agencies and other businesses managing several clients.
According to the SEO firm aimClear, Facebook has begun to roll out multiple account support for advertisers using the self-serve ads manager. Now select accounts have the ability to create similar ads and place them in another Facebook Ad account.
Previously, you could only recreate ads within a single account, download a CSV, and then upload it to another account — unless you were using Power Editor. Now it appears this is becoming a less manual process, making it especially useful for targeting purposes.
Additionally, you can now target the connections from one account through a different one, including Custom Audience lists — which had previously only been accessible using Power Editor, but can now be found in the Create Flow.
The social network has also introduced a new “daily activity” summary to the ad dashboard. This gives advertisers more details about your campaigns at a glance, such as how many people were reached and how many campaigns are active.
Currently it doesn’t appear that these changes have been rolled out to all members, and Facebook hasn’t shed any light on the rollout. Once available, this new feature should simplify advertising for agencies or brands associated with many Pages.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.