Repin

A repin is a Pin that someone saves from another account to one of their own Pinterest boards. Pinterest now calls this action a “save,” but marketers and searchers still use “repin.” The repin keeps the image, title and link to the original source.

Pinterest swapped its “Pin it” button for “Save” in June 2016. Today, brands track these saves to measure user engagement and the shareability of their site content.

How to repin (save) a Pin on Pinterest

You can save a Pin on the Pinterest desktop site or in the app.

On desktop:

Hover over the Pin you want to save
Click “Save”
Choose a board

On mobile:

Tap the Pin you want to save
Tap “Save”
Choose a board

How to track repins on Pinterest

Usa una piattaforma di analisi che misuri le condivisioni sui social media, come lo strumento di analisi integrato di Pinterest, Google Analytics o Sprout Social.

Quando utilizzi Analytics su Pinterest, puoi aggiungere i dati del tuo sito web alla dashboard per vedere i pin che le persone salvano direttamente dal tuo sito web.

Per analizzare i dati dei pin dal tuo sito:

Fai clic sulla scheda Analytics > Panoramica.
Fai clic su Conferma sito.
Copy and paste the tag displayed in the window to the

section of site’s index.html file

Dopo aver salvato le modifiche appena applicate, vedrai l'attività relativa ai pin dal tuo sito web nella dashboard di Pinterest.

Per tenere traccia dei repin (pin salvati) su Pinterest:

Fai clic sulla scheda Analytics > Panoramica.
Select Saves from the metric dropdown

Benefits of tracking repins

Monitor engagement. Track saves, comments and sends to gauge the shareability of your visual content and establish your brand’s influence.
Analyze trends in shared content. Pinpoint your most repinned content—whether that’s how-tos, recipes, tips or quotes.
Measure content performance. Compare saves across your pins to see which images, titles and descriptions resonate most with your audience, then apply those insights to future pins.
Identify top-performing boards. Find out which boards earn the most saves so you can prioritize them, refresh underperforming ones and organize your content around what people want.
Understand website content appeal. Track saves from pins linked to your site to see which blog posts, product pages and other web content people find worth saving and sharing.
Extend your reach. Every save puts your pin in front of a new set of followers, so tracking saves helps you spot the content that spreads your brand to new audiences.
Inform your content strategy. Use save data to decide what to create next, when to post and which topics deserve more attention, so your Pinterest marketing efforts stay focused on what works.

Extract key business insights from your Pinterest presence. Track saves alongside critical metrics in Sprout Social’s Pinterest Profiles Report, and start your free trial today.