5 ways to build a better reputation online with reviews
January 16, 2020 — Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences,… Read More
What is viral marketing (and does it actually work in 2020)?
January 16, 2020 — If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get… Read More
Social media demographics to inform your brand’s strategy in 2020
January 15, 2020 — User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More
What’s next? 8 career paths for social media managers
January 14, 2020 — Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging… Read More
Social mentions 101: What are they and why they’re important
January 14, 2020 — When creating a social media strategy for your brand, there are two things you want to… Read More
How to build a Facebook business Page that attracts customers
January 13, 2020 — Don’t let anyone tell you that your Facebook business Page doesn’t matter anymore. Sure, organic reach might be down for… Read More
A fresh look for an exciting future: Introducing Sprout Social’s design refresh
January 8, 2020 — Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our… Read More
Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce
January 8, 2020 — Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness… Read More
5 ways to enhance your 2020 enterprise social media strategy
January 7, 2020 — It’s hard to believe the decade is already over. From the emergence of new social media platforms to innovations in… Read More
How to set (and achieve) meaningful social media goals
January 2, 2020 — If you’re still trying to define and finalize your social media goals – don’t sweat it. You’re definitely not alone. Read More
Top Instagram trends from 2019 and what to expect in 2020
December 19, 2019 — We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing… Read More
To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends
December 18, 2019 — When the Hallmark Channel made the decision to pull several Zola commercials featuring a same-sex couple… Read More
How to set up a social media for travel marketing strategy
December 17, 2019 — We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and… Read More
Social media measurement: how to figure out what works
December 16, 2019 — It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of… Read More
What’s next for Sprout Social
December 13, 2019 — We’re excited to share an important milestone for Sprout Social: Today we became a public company! We started Sprout in… Read More
How to get started with LinkedIn ads
December 12, 2019 — You’ve run dozens of ads on Facebook and double that on Google. While that’s all well and… Read More
How to build an effective influencer marketing campaign
December 11, 2019 — Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our… Read More
Sprout Social named one of Glassdoor’s Best Places to Work in 2020
December 11, 2019 — I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in… Read More