Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
Managing multiple Facebook Pages can be a challenge, especially when you’re on the go. Fortunately, help is on its way.
Facebook has released a new app called Pages Manager, which will allow you to create posts, view recent fan activity, and access engagement statistics from your mobile device. Continue Reading…
Brands and businesses have been living with the new Timeline layout on Facebook for more than a month now, and most have been adapting well, if begrudgingly. It takes a bit more time and energy to keep your fans interested with the current setup, but many companies have had success and continue to engage their readers with this new format. Continue Reading…
Facebook has added app ratings and negative feedback metrics to the App Insights tool in an effort to provide you with a better understand of your app’s performance.
Previously, Facebook used this data to determine what appears in members’ News Feeds, but you were unable to view these insights or track your performance over time. Continue Reading…
When Facebook rolled out its new Timeline layout for branded Pages it created an opportunity to present a more exciting, expressive and personal experience to fans of your brand. One of the most striking changes was the addition of a Cover image. The Cover image gives you an opportunity to add a touch of customization and closely align your Page with your company’s branding. Continue Reading…
This week Foursquare announced that people who send check-ins to their Facebook Accounts will now be able to see them on their Facebook Timeline maps.
The Timeline map displays all of the places members have visited by either checking in to a nearby location or adding a life event to Timeline.
Previously, the map could only see check-ins made through Facebook or Instagram. Continue Reading…
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