Today, we’re pleased to announce that tagging Facebook Pages is now available when publishing to Facebook from Sprout’s Compose window. Mentioning various Pages you run—such as other brands in your product portfolio or announcing a co-marketing initiative—has never been easier. And it may even help you reach a broader audience.
Tag a Facebook Page by @mentioning From Compose
To tag a Facebook Page from Sprout’s Compose window, type the @ symbol followed by the name of the Facebook Page you would like to tag. The profile drop-down menu will dynamically update to refine your search results as you continue typing. Keep in mind that in order to tag a Facebook Page, you must be publishing to Facebook only from Compose.
An Opportunity to Reach New Fans
Navigating the Facebook News Feed with organic posts is no easy feat. In fact, it’s estimated that each time a Facebook user visits the News Feed, there is an average of 1,500 stories waiting to be seen from various friends, groups and Pages. Facebook is constantly updating their News Feed algorithm, Edgerank, to make sure that the most relevant stories appear in each user’s News Feed.
Tagging another Page that is relevant to yours gives your post an opportunity to reach and be seen by a broader audience—not only your fans but also those that Like or follow the Page you’re tagging.
Facebook Pages Engaging Other Facebook Pages
While Facebook is a great place for friends to connect and brands to communicate with their followers, sometimes businesses themselves like to engage with each other there too.
Whether announcing a major co-marketing initiative or simply citing your source when sharing third-party content, tagging a Facebook Page is the perfect way to engage another Page.
What’s more, brands that manage separate Facebook Pages for regionally specific audiences or multiple retail locations can use Facebook tagging to provide customers with a more localized and relevant experience.
Whatever your motivation is for tagging another Facebook Page, you can now do it when publishing from Sprout.
Product Team: At Sprout Social, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly to create an exceptional product for our customers.
I'm so happy about this! :) BUT, my only recommendation would be that once you've tagged a page, there needs to be some way to show that a page/account has been tagged. When I've tagged other pages using this feature, the text just stays the same, so I wonder if I did it right, and then if I'm reviewing posts before they go out, just to make sure everything is set up properly, I'm not sure if anyone has been tagged. (Unless I'm just doing it wrong...?)
@LaurenSalaun Greatly appreciate the feedback, Lauren! You make a strong case and can definitely pass along the suggestion to our team for further discussion. Thanks!
@Fra_n Make sure you only have Facebook selected as the social network you're using - it doesn't work if you have any other social network selected when you're drafting the message.
@Kelsey Vere I have just Facebook selected, but It doesn't work
@Fra_n Happy to help. Can you tell me what you're browser your currently using? Also, so there isn't any confusion, @ mentioning a brand page only works when composing a new message and not within replies.
@Darryl Villacorta I'm using Chrome, but it does not work either on Mozilla Firefox.
Maybe it's because I'm in Italy?
@Fra_n Just wanted to pass along that our support team is looking into the issue that you're coming across at the moment. Thanks for bearing with us while we work out the kinks.
@Darryl Villacorta thanks for your help!
@Fra_n You're welcome! I'll be in touch as soon as I hear back from our engineers. Enjoy the rest of your day!
@Darryl Villacorta now it works!
@Fra_n Happy to hear it's working for you now!
@BeckyMorris Please try clearing your cache and log out of / back into Sprout to see if that helps.
@BeckyMorris Our team made a few tweaks and glad to hear it's now working on your end!
@Exeter Guild Hi, there. Can you try clearing your cache and log out of / back into Sprout to see if it will allow you to @ mention pages?
@VikyTeasdale We're definitely looking into it, Viky. Hang tight!