Sprout’s new Trends Report gives you insight into what’s being said to your brand on Twitter—and who’s saying it. For each of your connected Twitter profiles, Sprout will automatically analyze all of your incoming messages to show the top topics, hashtags and influencers mentioned with your profiles. Whether it’s an increasingly common customer service issue, the response to your new marketing campaign, or feedback about your latest product launch, we’ll help you identify and stay up on social trends applicable to your brand.
Available to all users for a limited time and included in our Premium Plan, check out some of the business benefits of the Trends Report:
Insights at a Glance
For each profile, without any setup, you’ll be able to see what people are commonly talking about when they mention you on Twitter. The report shows you how many times each word, phrase, or hashtag was mentioned that month, as well as the top words that were used with that topic or hashtag.
Simply hover over the topic or hashtag to see more associated words, and understand more of the sentiment behind what’s trending. You can immediately get even more context by clicking through to view all tweets containing that topic or hashtag.
Chart Trends Over Time
Want to see how mentions of certain topics have increased over time? Or isolate when usage of a specific hashtag spiked? Select topics and hashtags to chart relationships, correlations and patterns—making it easy to see, for example, that mentions of iPhone spiked when you talked about your new app at an event weeks after you first launched it.
See Who’s Mentioning You—and Who’s Mentioned With You
Knowing what people are saying is important, but it’s only part of the story. The Trends Report also highlights two sets of people and brands. First, you see people and brands that are frequently talking about you. These could be passionate customers, influencers in your space or people that are affiliated with your brand. Second, you see people and brands that are frequently mentioned with you – peers, competitors, associated individuals, and more. Click on any Twitter profile to view the contact page and learn more about any previous interactions. You may even get some ideas for new brand keywords to track!
It’s more important than ever to incorporate smart, active social listening into your strategy. We hope this new report makes it easy for you to monitor what people are saying to your brand and help you make better decisions that increase engagement.
As always, let us know if you have any questions or feedback!
Learn more about Sprout Social’s Twitter management tools and additional features here.
Product Team: At Sprout Social, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly to create an exceptional product for our customers.
Seems like a decent amount of pushback on this. Not customizable enough to get me to switch social analytics provider.
I would like to suggest the ability to ignore certain people, keywards and hashtags in the report. Some such as #ff or #followfriday are not helpful. And like Ryan said, having several active employees on Twitter could potentially 'clog' up the people & brands section.
Is there a way we'll be able to tailor "People and Brands frequently..." We have several active employees who make up the entirety of that section - I'd like to see the non-employees.
It looks great but it's a bummer you can only download it as a CVS file and not a pretty PDF for the client. Is that something you could add?
@MattJPierce Thanks for your input, Matt! Will pass along your request to our product team.
@Ryan Crowe Hey Ryan - Not at this time. The trends report will show you the topics and hashtags most frequently found in the inbound Twitter content, so doesn't allow for certain people/keywords to be turned off or ignored.
@April Boland Hey April! No immediate plans for multiple month reports, but will suggest it to our team. In the interim, you could export the reports for each month to CSV to see how hashtags performed over multiple months.
@DevaniFreeman Thanks for letting us know a PDF version would be useful to you, Devani! Will pass along the suggestion to our team.
@Adriana1234 Hi Adriana! The Trends Report is under the Reports tab.
@Brit at Sprout Social thanks ... but I really dont see value in paying $500/yr more for this feature from the Deluxe Plan .. Cannot see how this reporting can be justified ..
@Brit at Sprout Social Can I request that this be a thing?
@Ryan Crowe Yep! I'll share it with our team.
@bradhuss Hey Brad! The Trends Report is a Premium feature, but all plan levels had a 30-day trial of it (which recently ended).
@KimStav Hi Kim - If you're in a business group (not personal mode), the report will be in the lower left and titled 'Twitter Trends'.