To help you kick 2014 off right, we’ve teamed up with Twitter to co-host a free training series to help you become an expert on using Twitter for your business. Join us to learn best practices, strategies and tips to build your community, engage with your customers and measure your performance. Each session will build on the previous, so we encourage you to attend all three!
Just like you, we’ve noticed that Twitter has been taking small business education very seriously — it recently released a helpful guide to direct response marketing, and even offered free ad credits to small businesses to prep for Small Business Saturday this year.
Preparing for the webinar, Twitter’s Jimmy Hang said, “Our focus is on driving small business success on Twitter by providing them with access to educational resources — from how to grow their community of advocates to creating meaningful engagement with followers that can result in more website traffic or sales.”
In the series, he and the Sprout Social team will walk you through building and managing your business’ Twitter community and explain how your followers can help drive sales. We’ll follow that with helpful information on engagement and customer care strategies, and coverage of ways to maximize team collaboration and get the most insight out of your trackable metrics.
Our own VP of Alliances and Business Development Drew Stern says that Sprout Social is pleased to be collaborating with Twitter as a Twitter Certified Product to offer this webinar series, and he hopes “that attendees walk away with a deeper understanding of the ways that Twitter can help them build their businesses through engagement, social customer care, collaboration, and measurement.”
The series starts on January 15, so sign up now and we’ll send you a reminder when it’s coming up!
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.