Promote Android Apps on Google+ Using In-Stream Downloads
Looking for a new way to boost mobile app downloads? You might want to consider using Google+. As part of Google’s ongoing mission to unify its products, members are now able to share and purchase Android apps directly from the social network’s feed.
Google Play first integrated with Google+ when it allowed individuals to share 30-second previews of music tracks and albums with their Circles. App sharing was a logical next step.
You can now share apps from Google Play on Google+, and the search giant will automatically add an install button. The app will be sent directly to the Android device connected to the Google+ account without having to click through to the Google Play store.
As Matt Brian at The Next Web notes, this only happens if you paste a link to an app from Google Play to Google+ — the install button won’t appear if you just +1 the app. We imagine that this will change in the future, but for now it’s an important step to be aware of.
This is a great feature for developers hoping to drive traffic to their apps. It also makes it a lot easier for fans to recommend your app to their Circles. The downside is that it only supports Android apps — not surprising — so iOS developers will have to rely on old-fashioned marketing, or Facebook’s App Center.