10 Tips to Make your Facebook Page more Effective:
#1 – Include a Clear Call to Action
Now, however, there are quite a few ways to incorporate website functions right onto your Fan Page. Why? Giving someone the chance to buy products right from you Fan Page, for example, is a huge time saver for your Fans (and potential revenue boon for you!).
Looking at the Facebook Page of LiveScribe, you’ll notice that they’ve incorporated two very key functions. Firstly, they’ve included E-commerce in their page, allowing users to purchase products right from the product page.
Secondly, there’s a live customer support function. This allows fans to submit comments, share ideas and give feedback on products and services. Effectively this allows LiveScribe to create a support network within their Facebook Fan Page.
Tip #5 – The Fun Factor
Never forget that Internet users are constantly looking for ways to increase their online enjoyment. When developing your Fan Page, consider trying to make it as interactive as possible by providing games or other things for your fans to do on your page.
Toy Story 3 provides a great example of offering fans some entertainment along with the brand:
The Toy Story 3 Fan Page allows fans to turn themselves into animated toys which can then be posted and spread (potentially virally) to the fan’s Facebook contacts. This is a great way to keep users on the site long enough so that they may go on to purchase tickets to the show (also available right on the Facebook Page).
There’s a lot of great content on Facebook. Use the 5 Ways to Make Your Facebook Page More Effective, above, to draw your customers in, engage them with interesting things to do and encourage them to take action (whether that’s visiting your website, watching a video or even purchasing a product).
Look for the companion post – 5 MORE Ways to Make Your Facebook Page More Effective coming to Sprout Social: Insights next week!
What do you say?
Know any other ways to make your Facebook Page more effective? Have you tried any of the methods, above? Let us know by leaving a comment below and you could be featured on Fan Friday.