Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool
Currently, the social network encourages you to measure the performance of your ads based on objectives. Now, Facebook is integrating that idea into the campaign creation process. Additionally, it’s giving you an opportunity to experience different types of Facebook ads.
More specifically, Facebook hopes to help you find the right balance of ads and Sponsored Stories based on what you’re hoping to accomplish with the campaign. For example, you might want to increase Page Likes or promote a Page post.
Once you’ve chosen what you’d like to advertise and listed your main objective, Facebook will recommend a combination of traditional sidebar ads and Sponsored Stories. Additionally, you’ll receive a preview of how our Sponsored Stories will appear in people’s’ News Feeds.
This is a great move by Facebook, and small business owners and brands that are new to advertising on the social network are likely to benefit. At this time, it isn’t clear when the company intends to release this to the public; it appears to still be in the testing phase.