We’re very pleased to announce the launch of Sprout Social S2, the new and improved version of our powerful social media management tool for businesses, brands, and everyone else who can find value in managing social media accounts like Twitter, Facebook, Google Analytics, and Foursquare, and tracking their metrics.

Sprout Social S2 adds a ton of new features you won’t get anywhere else, but more than that, it improves the foundation the tool is built on at almost every level. That means we can provide updates that are better and more frequent in the future, ensuring that Sprout Social is the most cutting edge tool available.

It’s also the most affordable in most situations. We have a new set of pricing plans built to match the budgets and needs of everyone from individual professionals to small businesses to massive, multinational brands and corporations.

We’d like to invite you to give Sprout Social a test run with a free trial if you haven’t already, and you can read more details about what’s new in S2 in our PDF guide to the new app.

Here are just a few of the new features we think you’ll be excited about:

Faster, More Intuitive Interface: All the great attention to detail you love about Sprout Social – only better. We’ve re-organized things to be more intuitive and sped up the entire application.

Groups, Teams, and Tasks: We’ve added a significant amount of flexibility to the way you manage your social profiles. You can organize your profiles into logical groups, add users, collaborate with your team, and make sure everyone in your organization gets exactly the experience they need to be effective.

iPhone Application: We’ve released a companion iPhone application so you can use all of your favorite Sprout Social features on the go. Post from anywhere, to any of your networks, view your feeds, assign tasks and view your tailored Smart Inbox.

RSS Reader: Now it’s easier than ever to find great content to share with your audience. You can read and share all of your Google Reader feeds directly from within Sprout Social.

Enhanced Reporting: You now have the ability to report on entire groups, individual profiles, or any combination of networks you like.

More Flexible Pricing and Plans: You’ll continue to enjoy all the same features you’re used to (plus some great new ones) and your current subscription fees have not changed. We have added a few new plans, so take a look at the plans page to make sure you’re still subscribed to the best one for your needs.

To see what Sprout Social has to offer, sign up for a free trial. Do you have any suggestions for how we could improve it? Let us know in the comments!