Un Instagram pod è un gruppo di utenti Instagram che si accordano per mettere like e commentare reciprocamente i propri post, solitamente subito dopo la pubblicazione, con l'obiettivo di aumentare l'engagement e la copertura.​​ ​

Instagram is a valuable part of many social media marketing strategies, particularly for highly visual brands. To reach the top of the feed, your content needs to work with the Instagram algorithm.​​ ​

In 2016, Instagram changed its algorithm to order feeds by likely interest, relationship with the poster and timeliness of the post. That pushed brands and influencers to use pods to win early likes and comments.​​ ​

Instagram now ranks content using thousands of signals, including what you like, share, save and comment on. Pod comments are only a small part of what it reads.​​ ​

Come funziona un pod di Instagram?​​ ​

L'idea alla base di un pod di Instagram è di aumentare l'engagement nei tuoi post, così da avere più probabilità di comparire in alto nella pagina Esplora. Tuttavia, esistono dei requisiti per aderire a un pod.​​ ​

Ogni pod ha le proprie regole, ma le linee guida generali includono:​​ ​

  • Commentare e mettere Mi piace rapidamente: sfrutta l'aspetto della tempestività dell'algoritmo di Instagram.​​ ​
  • Don’t use the chat for networking: To network with someone, send them a private message. Instagram pods aren’t for pleasantries.​​ ​
  • I pod sono reciproci: metti sempre Mi piace e commenta i post degli altri se vuoi che ti restituiscano il favore.​​ ​

Pods are a tactic to game the system. They do nothing to raise your authentic engagement long-term.​​ ​

I pod di Instagram sono efficaci?​​ ​

An Instagram pod only offers a superficial lift to your social media presence. For instance, you’ll find people to network with in your industry. The initial engagement on your posts also helps them appear on the Explore page, where you’ll find genuine fans for your brand.​​ ​

If a pod fits your niche, you’ll also find highly engaged fans through it. But Meta and Instagram actively penalize pod behavior.​​ ​

BuzzFeed News reported that Meta began to remove certain pod groups in 2018 for trading likes for likes to trick the algorithm.​​ ​

Today, Instagram doesn’t ban pods by name. But Meta’s Spam policy, which covers Instagram, bans buying, selling or exchanging engagement like likes and follows. It also bans engaging at very high frequencies.​​ ​

Instagram also uses machine learning tools to find and remove fake activity. Under ongoing measures announced in November 2018, it removes inauthentic likes, follows and comments from accounts that use third-party apps to inflate their popularity. That puts your account at direct risk, especially if you rely on automated pods.​​ ​

I problemi dei pod di Instagram​​ ​

An Instagram pod is not a valuable long-term strategy. Most of your engagement comes from people you’ve asked to engage with your posts. That skews your campaign results and your engagement rate, and you can’t tell genuine likes from requested ones.​​ ​

Instagram pods also create problems like:​​ ​

  • Commenti ripetitivi: alcuni membri dei pod di Instagram potrebbero iniziare a fare copia e incolla degli stessi messaggi.​​ ​
  • Attività sospette: il tuo pubblico target potrebbe notare che le stesse persone mettono Mi piace e commentano continuamente i tuoi post.​​ ​
  • Skewed ratios: An unusual like-to-comment ratio is also a red flag.​​ ​

An Instagram pod might give you a fleeting burst of engagement, but it won’t drive the long-term growth your brand needs.​​ ​

Start a free trial of Sprout Social to track the authentic engagement that drives long-term growth and clear business impact.​​ ​