Podcasting Pros: Amplify Your Reach with Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

Harness the power of audio storytelling and partner with top podcasters and influential voices in your industry. Our platform reveals the most engaging podcasters across various genres and niches, empowering you to connect with the perfect partners to share your brand's message and captivate a wider audience.

Sprout Social Product Image of Listening Performance Sentiment Summary

Captivate Audiences with Podcast Power

Explore the world of podcasting with Sprout Social's comprehensive data and insights. Discover top podcasters, analyze their listener demographics and engagement metrics, and identify the perfect voices to amplify your brand's reach, share compelling stories, and foster genuine connections with your target audience through the power of audio storytelling.

Sprout Social connects you with podcast influencers who can elevate your brand's voice and reach a wider audience. Leverage their storytelling expertise and engaged listenership to create compelling podcast content, build brand awareness, and foster meaningful connections with your target audience.

How many podcast influencers are there?

Podcast Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do podcast influencers reach?

Podcast Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do podcast influencers post on social?

Podcast Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do podcast influencers charge per post?

Podcast Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are podcast influencers posts for brands?

Podcast Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from podcast influencers drive?

Podcast Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.