Like it or not, we live in world that’s always on. It doesn’t matter if you’re a realtor, a restaurateur , or if you run a customer service department, more and more your job is likely to either involve, or benefit from, interaction with your clients on Twitter.
Of course, your clients don’t always want to connect with you during your local business hours; Twitter is on an international, 24-hour, real-time clock. When customers want to connect with you, they expect you to be there. Accessing Twitter from a mobile device extends your reach both physically and economically. Where once you might have missed an important tweet from a client, a prospect, or even a competitor, having Twitter on a mobile device allows you to respond to critical updates whenever it’s necessary.
Even news outlets are breaking stories on Twitter these days. Having a mobile device displaying feeds from your favorite media outlets will make sure you keep abreast of the latest news and trends. We don’t meant to suggest that you need to become a slave to your devices, but it is nice to know that you can respond in real-time, by loading up Twitter on your phone or tablet, should opportunities arise that require your immediate attention.
Having Twitter on a mobile device means that you can be productive while you’re out of the office or away from your desktop computer. There are likely lots of opportunities in the run of the week where you can use downtime away from the office to catch up on your responses to Twitter mentions and direct messages.
You can also use mobile devices to use Twitter in different ways than you might on a desktop computer at the office. For example, instead of replying to every tweet, your mobile device makes it easier and more convenient to consume information. Take time on your mobile device to read more tweets, and the content they link to, as opposed to replying to every mention that comes in your Twitter stream. That way, you may actually benefit more from the content you might otherwise have missed.
As more and more of your customers are going mobile, spend some time tweeting from a mobile device so you can see how your own customers are receiving information from you. For example, you may find that retweeting is a simpler way for your clients to acknowledge the value of your tweets, as opposed to trying to carry on longer conversations with you from their mobile devices.
With more and more websites going to a responsive design format, you can also see how links on Twitter to these sites behave on mobile devices. You can check your own site to see if your content is easily readable, accessible, and shareable to Twitter from a mobile device.
The tools to access Twitter from mobile devices have many of the features, and in some cases, more functionality than the desktop version of Twitter. For example, you can use the history function of a mobile social media management tool like Sprout Social, to see the entire history of tweets between you and another Twitter user. Trying to accomplish a similar task, on the native, desktop version of Twitter can prove extremely difficult.
With mobile web access expected to overtake fixed Internet access by 2014, it’s likely that an increasing number of your customers will be reaching out to you on Twitter through their mobile devices in the coming years. Taking some time to get familiar with this relatively new method of connecting with your clients will help you prepare for how more and more business is being conducted now — and in the future.
Do you access Twitter from a mobile device? What’s the experience been like? Share your thoughts in the comments, below.
This article discusses Sprout Social, our social media management tool for businesses. To learn about our editorial ethics and our commitment to objective coverage of the social media space, visit our About page.