There’s no short cut or magic secret to generating trust and goodwill. You have to work at it and it has to be earned. But when you have achieved that level of trust, that’s when you’ve hit the Twitter sweet spot.
Suddenly, you’ll discover that more and more people are following you, you’ll start to see more and more of your posts retweeted. Most importantly, you’ll start to see your name referred to in tweets like “Does anyone know a good…” or “I’m looking for a…”
Practice, Practice, Practice
Like any tool, it takes time and practise to master Twitter. But it can be done — in fact, it’s an ongoing exercise that never really ends. There are always new people to interact with, new people and information to promote.
But if you take the time to share and listen, and to genuinely think of Twitter as a referral engine not a sales engine, you’ll have people singing your praises and creating opportunities like never before.
Have you gotten sales as a result of being referred by someone on Twitter? Have you referred other businesses on Twitter? Let us know by leaving a comment below.