We don’t want you to reinvent the wheel when it comes to optimizing your social media strategy. This week we’ve put together a bunch of great resources for businesses, community managers, and anyone who’d like to benefit from strategic advice, guides and webinars presented by Sprout Social and Twitter itself. Take a look at some of the highlights of this weeks’s articles below!
So you’re using Twitter and Sprout Social to promote your business and build relationships with customers — awesome. Building relationships is the critical foundation of any digital strategy, but there comes a time when you need to focus on generating immediate actions from your customers — actual purchases, or at least visits to your site that create sales leads.
Twitter’s comprehensive guide to building an effective direct response marketing campaign, covers defining the most basic terms and detailed explanations of how each of Twitter’s applicable advertising products work. [ Read More… ]
The holiday season is in full swing! You’ve hopefully made it through Thanksgiving, Black Friday and Cyber Monday unscathed but, as a community manager, how do you keep your wits about you amidst the rest of the holiday festivities?
Given social obligations, time constraints and seasonal business deadlines, it can be a challenge to stay on task and too easy to mentally check out. From our community to yours, we offer a few friendly reminders to get you into 2014 with ease.
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Twitter’s sweet spot is creating real-time conversations about current events. As such, the platform is a natural match for television networks. The skyrocketing popularity of social media and mobile devices have changed how executives and viewers think about live TV, and Twitter is taking the lead in that shift.
Looking through Twitter’s activity over the past year, the company has made some smart strategic moves to stay at the head of the pack. Here’s a review of how Twitter got a jump in the world of social television and the steps it’s taken since then to revolutionize how we watch television. [ Read More… ]
To help you kick 2014 off right, we’ve teamed up with Twitter to co-host a free training series to help you become an expert on using Twitter for your business. Join us to learn best practices, strategies and tips to build your community, engage with your customers and measure your performance. Each session will build on the previous, so we encourage you to attend all three!
Just like you, we’ve noticed that Twitter has been taking small business education very seriously — it recently released a helpful guide to direct response marketing, and even offered free ad credits to small businesses to prep for Small Business Saturday this year.
Preparing for the webinar, Twitter’s Jimmy Hang said, “Our focus is on driving small business success on Twitter by providing them with access to educational resources — from how to grow their community of advocates to creating meaningful engagement with followers that can result in more website traffic or sales.” [ Read More… ]