This week American Express released an updated version of its iPhone app that will provide shoppers with daily deals to be redeemed at nearby businesses.
AmEx is using cardholders’ purchase histories and location to determine the most relevant offer. Merchants can use My Offers as an opportunity to reach new customers, or you can extend the offer to everyone. Additionally, you’re able to create loyalty-based offers for repeat customers. Continue Reading…
Moving beyond feeds and streams, Twitter announced that it will soon begin emailing you a weekly digest of Tweets you might have missed.
The email digest, which will start appearing in inboxes over the next few weeks, will look similar to Twitter’s mobile Discover tab. Each story will feature a summary below it to help you decide which ones matter most. Continue Reading…
Businesses and educational institutions can learn from how the University of Southern Mississippi used social media to mitigate the effects of a few students whose ignorant remarks could have damaged the university’s reputation for years to come.
Even through March Madness has come and gone, and the loss or win of your team has faded by now, Southern Miss’s communications team is still thinking about the aftermath of the events that transpired during its game against Kansas State. Continue Reading…
It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.
This week we’re profiling a real-world Twitter Success Story from Party Biz Connect Continue Reading…
You won’t get much argument from the business community that social media is a vital marketing tool. Its capabilities for connecting with customers and creating a brand presence are hard to beat.
However, for industries that are subject to strict regulatory rules, navigating social media is not as simple as creating accounts on Twitter and Facebook. Continue Reading…
This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals.
And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…
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