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Case Study: Authenticity Beats a Social Media Crisis

Businesses and educational institutions can learn from how the University of Southern Mississippi used social media to mitigate the effects of a few students whose ignorant remarks could have damaged the university’s reputation for years to come.

Even through March Madness has come and gone, and the loss or win of your team has faded by now, Southern Miss’s communications team is still thinking about the aftermath of the events that transpired during its game against Kansas State. Continue Reading…

Twitter Success Story: Party Biz Connect

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It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.

This week we’re profiling a real-world Twitter Success Story from Party Biz Connect Continue Reading…

Facebook’s Mobile News Feed Gets A New Look

As it ramps up for its IPO later this week, Facebook continues to make improvements to its mobile experience.

The social network quietly introduced a redesign — which is being rolled out today — for its mobile site and iOS and Android apps that makes photos three times larger.

Taking cues from newly acquired Instagram, single images on Facebook now appear at full width so there’s less need to interrupt News Feed browsing by opening and closing photos. Continue Reading…

Increase Facebook Likes With Updated Sponsored Stories Design

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In an effort to please both advertisers and its user base, Facebook continues to tweak its Sponsored Stories design.

Specifically, the social network has increased the size of certain Sponsored Stories in News Feeds by adding a recent post from that Facebook Page.

Previously, you were unable to feature Page posts in the News Feed unless an individual’s friend took action on that particular post. Now, a recent post will be displayed with every Page-Like story. Continue Reading…

LinkedIn Quietly Launches an Official Windows Phone App

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Over the weekend, LinkedIn quietly launched its official Windows Phone 7.5 app. Until now, the company — which recently released an iPad app — was one of the major social networks that lacked a native Windows Phone app.

Through the app, you’ll have quick access to your inbox, Groups, companies, jobs, and LinkedIn Today —a stream of daily news Continue Reading…