Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.

At this week’s #SproutChat, we discussed the do’s and don’ts of personal branding and how fostering an environment where employees feel supported to build a personal brand can impact the bottom line.

Build the Foundation

Social best practices from managing a business carry over to personal branding. You’ll want to maintain a consistent tone of voice, visual aesthetic and make sure that the content you’re sharing is relevant. Depending on your industry, look into LinkedIn or Facebook groups, specific hashtags or Twitter chats in order to start growing your network.

Keep Social Media Etiquette Top of Mind

As you’re creating and refining your online identity pay attention to social media etiquette. Use social to connect at scale but avoid overt self promotion. Be authentic and make sure that your profile design and tone represent the “real you.”

Bridge Your Professional and Personal Self

As you develop your personal brand, sharing news about the business you own or work for is a great way to help legitimize your efforts and add credibility. Ensure you’re engaging your community with a healthy mix of branded, industry-adjacent and personal content.

Understand The Broader Impact

Don’t underestimate the value a strong personal brand can have on your organization’s bottom line. As you grow your personal brand, work to find ways to quantify the value of these relationships bring.

Strive for Organizational Support

Employee advocacy is an effective way to engage your workforce, decrease turnover and increase productivity. Equip your colleagues with the guidance and social tools they need to be successful.

See you next week on April 19 at 2 p.m. CDT  to discuss marketing to a niche audience. Until then, join our Facebook community to network or to bring up any other social media marketing topic on your mind.